23 - 25 March, 2020 | London
Dr Geetha Basappa, Senior Patent Engineer at Baker Hughes GE

Dr Geetha Basappa


Senior Patent Engineer
Baker Hughes GE

Check out the incredible speaker line-up to see who will be joining Geetha.

Download The Latest Agenda

Conference Day 1

Tuesday, March 24th, 2020


11:45 AM How to Communicate the Value and Complexity of IP to Non-IP members of the Business

·         While IP assets often appear within a company’s balance sheet, a lack of effective value creation and management can leave IP to be undervalued
·        What IP strategies should be implemented into a business’ corporate strategy to ensure maximum commercial value?
·        How should you communicate the complexities of IP strategy to the executive board?