As Akuting’s President and Founder, Frédéric brings a wealth of knowledge, experience and passion to his organisation. He is inspired by social innovation and is committed to building a business that helps other businesses accelerate their revenue growth through integrated marketing, sales and customer success functions. Frédéric’s expertise in business development, marketing and strategy began when he received a B.Com from HEC Montréal. He continued his education at McGill University where he received an MBA in Strategy. After completing his education, Frédéric spent 25 years in a variety of Business Development roles at leading global organisations like Xerox, SAS, ACI Worldwide and NCR. His roles with these companies evolved over time from individual contributions to positions like Head of Canadian Sales. Frédéric has also spent a great deal of time in Senior Marketing positions at some of Canada’s leading Professional service firms, such as: Richter, Morneau Shepell and Nter Technologies; and a joint-venture between CGI Group and Loto-Quebec. Throughout his career, Frédéric’s focus has remained the same – passionately guide clients through digital transformations with the ultimate goal of improving their business operations, growing their businesses and conclusively solving their sales and marketing problems.