Andrea Hine

Digital transformation initiatives often fail not because of the technology, but due to poor user adoption and lack of strategic alignment. This session explores how to embed behavioral science and human-centered design into connected worker programs. Through real-world examples, attendees will learn how to align digital tools with business strategy, engage diverse workforce demographics, and ensure pilots scale into enterprise-wide success. 

Key Themes: 

• Why digital transformation must begin with business goals, not technology. And how to align initiatives accordingly 
• Uncovering user barriers, integrating tools into workflows, and applying behavioral science to drive sustained engagement 
• Tactics for overcoming resistance from legacy workers while empowering digitally native employees through collaboration 
• How to design pilot programs that demonstrate clear ROI and secure buy-in for broader rollout 
• Establishing measurable outcomes and ROI frameworks to guide implementation and justify investment 
• Focusing on solving user pain points before selecting tools to ensure relevance and usability. 
• Moving beyond traditional models by embedding behavioral insights and user-centered design into transformation efforts