Holly Frankenfield

Holly Frankenfield

Director - Land Administration Vital Energy

Pre-Conference Workshop Day | Monday, March 23 2026

8:00 AM Workshop B: Designing for Adoption: Taking a Human-Centered Approach to Digital Transformation

Digital transformation initiatives often fail not because of the technology, but due to poor user adoption and lack of strategic alignment. This session explores how to embed behavioral science and human-centered design into connected worker programs. Through real-world examples, attendees will learn how to align digital tools with business strategy, engage diverse workforce demographics, and ensure pilots scale into enterprise-wide success. 

Key Themes: 

  • Why digital transformation must begin with business goals, not technology. And how to align initiatives accordingly 
  • Uncovering user barriers, integrating tools into workflows, and applying behavioral science to drive sustained engagement 
  • Tactics for overcoming resistance from legacy workers while empowering digitally native employees through collaboration 
  • How to design pilot programs that demonstrate clear ROI and secure buy-in for broader rollout 
  • Establishing measurable outcomes and ROI frameworks to guide implementation and justify investment 
  • Focusing on solving user pain points before selecting tools to ensure relevance and usability. 
  • Moving beyond traditional models by embedding behavioral insights and user-centered design into transformation efforts 

Main Conference Day Two | Wednesday, March 25 2026

1:40 PM Panel Discussion: Designing for Adoption: Change Management and Human-Centered Platforms for the Connected Workforce

As digital transformation accelerates across industrial environments, success hinges not just on technology, but on people. This panel explores how organizations are deploying connected worker platforms and AI-enabled tools in ways that prioritize usability, trust, and cultural alignment. From intuitive design to strategic change management, the discussion will highlight practical approaches to driving adoption, reducing resistance, and delivering measurable value across frontline operations.
  • How early engagement and clear communication foster buy-in and reduce resistance to new technologies. 
  • Why intuitive interfaces and streamlined workflows are critical to frontline adoption and long-term success. 
  • How quick, visible improvements in data access and operational efficiency help build support for broader transformation. 
  • Leveraging workshops, cross-functional teams, and internal champions to align digital tools with organizational values 

Check out the incredible speaker line-up to see who will be joining Holly.

Download The Latest Agenda