Rafael Hernandez, is a Fellow in PTC’s Digital Transformation Group. He helps customers formulate digital transformation strategies by identifying relevant use cases to address their challenges and opportunities. Mr. Hernandez also helps customers develop business cases to evaluate investment decisions in IOT solutions while developing roadmaps to ensure that customers capture value in their digital transformation journeys. Prior to PTC, Mr. Hernandez led the Oil and Gas Vertical at GE Digital. He was responsible for pre-sales solution architecture where he designed and led GE’s largest digital oil field initiatives. Mr. Hernandez has worked with NOCs, IOCs and independents, specializing in production optimization technologies. Mr. Hernandez has a bachelor’s degree from University of California, Los Angeles (UCLA) and an MBA from the Kellogg School of Management at Northwestern University.