Matthew believes that Life and work aren’t about what others can do for you, they are about telling the truth, being human, and conducting oneself with ethics.As a senior communications professional who has spent time working with Fortune 500 Companies, PETRONAS, and Imperial Oil (ExxonMobil), with leading professional services firm Ernst and Young, international not-for-profit The Red Cross, and locally at the Canadian Association of Petroleum Producers and the Canadian Energy Pipeline Association, Matthew been exposed to and led a variety of different communications efforts, both domestically and internationally. He believes that communications should be based on strategic market research and understanding your audience, so you can speak to where the conversation is already happening. Foundational to his approach is building strong and meaningful relationships.Most recently Matthew has started a communications firm called Oppportunity Knocks Communications, based out of Calgary. He has expanded his expertise beyond oil and gas to include working with pharmaceutcal companies and tech start ups. When not working with clients, Matthew can be found taking care of his two boys and aussiedoodle or trying to recreate whatever meal his wife has recently seen online.