Holly Frankenfield

Director - Land Administration Vital Energy

Holly Frankenfield is a strategic leader with 25 years of experience driving enterprise transformation, organizational change, and data-driven decision-making across the energy sector. She currently serves as Director of Land Administration at Vital Energy, where she leads initiatives to strengthen operational excellence, data integrity, and cross-functional collaboration during a period of rapid growth and post-acquisition integration.

Previously, Holly built and led Vital Energy’s Enterprise Project Management Office & Data Excellence function aligning enterprise initiatives with corporate strategy and building frameworks for governance, performance tracking, and data stewardship. Her work established foundational standards for project execution, change management, and data stewardship—bridging the gap between systems, processes, and people.

Throughout her career, Holly has been recognized for transforming organizational culture and elevating business performance at leading energy companies including Chesapeake Energy, Equinor, and Anadarko Petroleum. She has guided complex system implementations, large-scale integrations, and organizational turnarounds—consistently delivering sustainable results with minimal business disruption.

A Prosci-certified change practitioner, Holly also holds certifications in Project Management (CAPM) and Division Order Analysis (CDOA) and has completed executive education through Harvard Business School and UC Berkeley.

Passionate about data integrity, leadership development, and the human side of transformation, Holly helps organizations build the structure, strategy, and culture needed to thrive in an era of digital and operational change.

Main Conference Day One - November 5

8:00 AM Chair's Opening Remarks

8:10 AM Keynote Panel: What Senior Leadership Needs to see from Their Operational Excellence Teams in 2025

The last 12 months have seen almost unprecedented change. Changes in political leadership both at home and away, huge advances in technology innovation and a dramatic shift in workforce dynamics. This panel will share insights on:

What this means for the oil and gas industry, their operational priorities and the expectations of senior leadership
The untapped opportunities these market changes present and the operating dynamics required to maximize profitability
The leadership styles required to promote scalable deliverables from operational excellence teams

5:00 PM Chair’s Closing Remarks

Main Conference Day Two - November 6

1:30 PM It’s all About Change Management: Building the Foundation to Drive Operational Excellence

Since Holly joined Vital Energy 3 years ago, the operator has experienced exponential growth driven through M&A. This growth highlighted the need for a robust project management framework—not to introduce bureaucracy, but to enhance consistency, governance, and the value of operational excellence initiatives. To meet this need, Holly created a strategic structure grounded in three core pillars: stakeholder analysis, change impact analysis, resource analysis, through a human-centered lens. In this session Holly will explore how she has created this structure and why placing people at the heart of transformation was essential to driving sustainable operational excellence.

Data Led Success Stories: Driving the adoption of digital tools and securing leadership buy-in by presenting data-driven use cases that demonstrate business value
Holistic Impact Assessment: Reviewing the interdependency of the three main foundational pillars, to understand the implications across teams on workflows and data governance risks
Prioritizing What Matters: In a landscape where no two initiatives are directly comparable, how does Vital Energy evaluate success? Review the metrics and decision-making frameworks used to assess and prioritize initiatives based on strategic value and measurable outcomes

Check out the incredible speaker line-up to see who will be joining Holly.

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