Samuel Parra

NA Manufacturing Integration Lead BASF

Samuel is a transformation leader who turns advanced technology into tangible success—growth, efficiency, and enduring impact—delivering results that redefine what’s possible.

At BASF, he has built digital initiatives, leveraging AI, cloud computing, big data analytics, and execution systems to transform operations and unlock untapped potential.

Samuel leads by empowering teams to innovate and excel, fostering collaborative, high-performing groups that fuse technology with strategy to bring bold visions to life.

Main Conference Day Two - November 6

11:40 AM Panel Discussion: Technology Adoption vs Technology Innovation: When is it Right to Deaccelerate Your Digital Transformation Journey?

Balancing the need to maximize existing technologies and ensure gradual workplace adoption while also maintaining the pace of innovation
Understanding the importance of evidential outcomes to build frontline workers' confidence in new tech
Consistently capturing data to ensure long-term ROI from current technology stacks
Strategically managing the risks of adopting a slower innovation pace, considering market pressures

Check out the incredible speaker line-up to see who will be joining Samuel.

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