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Knowledge Transfer - How Social Media Can Benefit The Oil & Gas Industry

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05/14/2011
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About this Podcast...

In the second part of this interview with Professor Jane McKenzie, Director of the KM Forum, Professor McKenzie talks to Oil & Gas iQ about:

  • Social media being best used when the "what's in it for me" question is fully answered
  • Overuse of social media linked with reduction in attention spans
  • Examples of good social media in the Oil & Gas industry, particularly BP during the Deepwater Horizon disaster
  • How social media enables organisations to quickly capitalise on success and mitigate failure
  • How social media can cement leadership and faciliate communication across multinational organisations

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