Augusto Borella Hougaz

Augusto Borella Hougaz

Chief Product Officer INTELIE

Product and operations-technology leader delivering measurable outcomes from real-time data, automation, and applied AI. Dr. Borella spent 15 years at Petrobras, his last role was its first Chief Digital Officer (2018). Since 2012, at the Petrobras Research Center, he has been leading product and operations-technology initiatives bridging R&D, field operations, and enterprise systems. As CPO at Intelie, he helps O&G companies connect operational telemetry to enterprise workflow: accelerating decisions, reducing manual effort, improving reliability, and scaling value beyond pilots, from edge signals to back-office outcomes and ROI.

Pre-Conference Workshop & Masterclass - February 23, 2026

11:45 AM Generative AI: Cutting Valuable Manhours with Intelligent AI Assistants

The dawn of AI assistants has revolutionized operations in asset-heavy industries, enabling faster, safer, and more productive workflows. This workshop explores how organizations can achieve transformative efficiency by building team AI capabilities, identifying high-impact opportunities, and bridging data—from corporate process data to operational data—with enterprise decision-making through intelligent AI assistants.

This workshop will provide you with insights to learn how GenAI can reduce workhours in your organization. During the workshop you will build a prioritized roadmap for GenAI deployment in your processes and organization, focusing on solutions that address: high FTE burden, high error cost, frequent exceptions, and availability of quality operational signals.

Discover how to prepare your organization for AI transformation and deploy intelligent assistants to:

  • Cut valuable manhours in highly manual processes that require inefficient integrations, extensive data manipulation, and repetitive knowledge work
  • Digitize tribal knowledge by capturing experienced workers' insights and integrating them into AI-powered decision workflows that accelerate operations
  • Make operational knowledge searchable and actionable, unifying data sources with enterprise-wide systems through robust data governance and contextualization layers
  • Meet regulatory requirements through automated reporting, consolidated metrics, and exception-based workflows that reduce manual effort from hours to minutes
  • Optimize inspection and maintenance workflows to reduce unplanned downtimes and enable predictive maintenance through quality operational signals
  • Accelerate back-office processes by coupling operational data to billing, revenue recognition, and compliance systems with built-in governance

We’ll also explore a real-world case study with ProPetro sharing their transformation journey—demonstrating how they achieved ~50% time savings, reduced operational staff requirements, and improved billing accuracy by building foundational data quality, process redesign, and scalable operating models—now positioning for GenAI enhancement through intelligent copilots for exception handling.

    Check out the incredible speaker line-up to see who will be joining Augusto.

    Download The Latest Agenda