Justin Ceterski

Justin Ceterski

Global Operational Excellence Lead Shell

Highly accomplished Chemical Engineer with over 22 years of progressive experience in diverse leadership roles, including Plant Manager, Regional Engineering Manager, and Global Operational Excellence Lead. Proven track record of successfully delivering complex projects, leading and managing global teams, and driving operational efficiency across HSSE, operations, maintenance and capital projects. Adept at developing and implementing strategic initiatives to maximize value, optimize processes, reduce costs, develop people, and enhance overall organizational performance.

Justin has extensive experience in managing complex production facilities. His career has been focused on safety, quality, and productivity improvements, plant engineering, process equipment design and new product development as well as continuous plant start-ups. Justin’s skills include developing and implementing capital projects, optimizing manufacturing assets, improving operations cost reduction and increasing profitability. He enjoys mentoring and coaching team members to achieve organizational goals.

Pre-Conference Workshop & Masterclass - February 23, 2026

8:00 AM Just Because AI Can Should It? Making Smarter Choices in AI Deployment

As AI capabilities accelerate, energy leaders face a critical question: not just what can AI do, but what should it do? This workshop challenges attendees to rethink how they evaluate AI investments, balancing innovation with practicality, and automation with human judgment.

Participants will explore real-world examples where AI was deployed alongside, or in place of, simpler automation tools. Through comparative case studies, they’ll learn how to assess whether AI is truly the right tool for the job, or whether a traditional script or workflow might deliver the same outcome with less complexity, cost, or computing power. This session will help attendees avoid “AI for AI’s sake” and focus on value-first decision-making.

The workshop will also address the risks of over-automation in a climate of workforce reductions. As companies look to AI to fill human gaps, participants will reflect on where human oversight remains essential, and how to design systems that preserve accountability, safety, and trust.

Join us and leave with a framework for identifying when AI should augment human roles and when it shouldn’t replace them. 

Check out the incredible speaker line-up to see who will be joining Justin.

Download The Latest Agenda