Laura builds clarity where complexity lives. Her career has moved between marketing, operations, and technology — always focused on connecting what a company does with what it says. She has spent more than twenty years guiding data-driven marketing programs and brand transformations across the energy value chain. Laura’s work spans from hands-on CRM and martech integration to leading rebranding and change initiatives for global organizations. What she loves most is helping leadership teams find the common thread — the shared story that turns a strategic roadmap into a living brand.
Agentic AI systems are capable of making autonomous decisions that can reshape workflows and unlock efficiency across the energy value chain. Yet adopting these systems in practice comes with real challenges: most AI agents are not built with the industry’s requirements for data governance, operational security, and subject-matter expertise in mind.
Check out the incredible speaker line-up to see who will be joining Laura.
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