Laura Cuttill

Laura Cuttill

Head of Product for Energy BasinIQ

Laura builds clarity where complexity lives. Her career has moved between marketing, operations, and technology — always focused on connecting what a company does with what it says. She has spent more than twenty years guiding data-driven marketing programs and brand transformations across the energy value chain. Laura’s work spans from hands-on CRM and martech integration to leading rebranding and change initiatives for global organizations. What she loves most is helping leadership teams find the common thread — the shared story that turns a strategic roadmap into a living brand.

Pre-Conference Workshop & Masterclass - February 23, 2026

9:45 AM Agentic AI in the Energy Industry: From Challenges to Impact

Agentic AI systems are capable of making autonomous decisions that can reshape workflows and unlock efficiency across the energy value chain. Yet adopting these systems in practice comes with real challenges: most AI agents are not built with the industry’s requirements for data governance, operational security, and subject-matter expertise in mind.

This workshop is designed to bridge that gap. You’ll learn how to navigate implementation hurdles and realize the business value Agentic AI can deliver, including:

    • Enhancing SME expertise by applying Agentic AI to energy-specific use cases
    • Going beyond data queries to generate actionable insights and resolution recommendations
    • Learning from real deployments at SynMax, where Agentic AI is used with highly valuable and sensitive data
    • Pinpointing applications with tangible ROI, accelerating workflows, reducing bottlenecks, and creating new opportunities for innovation
    • Addressing workforce readiness by identifying skill gaps and designing upskilling programs to support effective collaboration with Agentic AI 

    Check out the incredible speaker line-up to see who will be joining Laura.

    Download The Latest Agenda