Andrea Vigueras

Even the most advanced asset management strategies can stall without strong executive sponsorship. While the value of intelligent asset management (IAM) is clear to operations and reliability teams, translating that value into strategic language that resonates with leadership remains a major hurdle. This session will explore how to bridge that gap—equipping attendees with the tools to align IAM initiatives with business priorities, build compelling business cases, and engage stakeholders across the C-suite.  

You will learn how to:  

• Demonstrate how IAM initiatives directly support enterprise goals such as cost reduction, sustainability, and operational efficiency—especially when leadership is focused on measurable business outcomes  
• Build a compelling business case using data-driven insights, ROI projections, and risk mitigation strategies that clearly articulate the long-term value of IAM investments
• Communicate effectively with executive stakeholders by tailoring messages to their priorities, addressing common concerns, and positioning IAM as a catalyst for innovation and competitive advantage  
• Navigate organizational barriers such as siloed decision-making, competing initiatives, and change resistance by aligning IAM efforts with broader strategic narratives and governance structures