Kristine Swan

Kristine Swan

General Manager, Digital Strategy and Innovation Phillips 66

Kristine is enthusiastic about leveraging the power of technology to develop innovative solutions and elevate customer experiences. She is a seasoned Digital Business Strategy Professional, her leadership extends across developing and implementing transformative digital strategies, fostering cross-functional collaboration, and ensuring her organization remains agile in the face of evolving technological landscapes. Kristine is committed to delivering unparalleled customer value and fostering strong business growth through meaningful digital transformations.

Main Conference Day 2 - February 25, 2026

4:10 PM Case Study: Change Management for AI Adoption: Empowering People at Phillips 66

As Phillips 66 transitions from isolated AI wins to embedding AI into the core of its operations and commercial practices, Kristine is leading a people-first transformation that prioritizes responsible innovation. From frontline engagement to technical enablement, this session explores how change management is unlocking the full potential of AI across the enterprise.

  • Learn how frontline teams are being re-engaged through co-creation and parallel pilots, building trust in AI tools by aligning them with real workflows and employee experience and addressing behavioural fallback with thoughtful design
  • Discover how Phillips 66 is rolling out a secure, governed sandbox environment for LLM experimentation enabling employees to safely build agents and explore AI use cases
  • Explore how the creation of an AI Marketplace is helping employees embrace AI as a tool for empowerment, introducing new capabilities gradually, reframing AI as a creative enabler, and supporting a mindset shift away from fear and toward trust and opportunity
  • Gain insight into how Phillips 66 is tackling adoption challenges, from prompt engineering and data formatting to contextual training and community support, ensuring employees have the confidence and tools to engage meaningfully with AI 

Check out the incredible speaker line-up to see who will be joining Kristine.

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