Live Recording: How to Communicate the Value and Complexity of IP to Non-IP Members of the Business

with Geetha Basappa, Senior Intellectual Property Engineer, Baker Hughes

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This exclusive presentation was recorded live at Energy IP Summit Online - December 10, 2020 at 2:30 pm GMT

How to Communicate the Value and Complexity of IP to Non-IP Members of the Business
• While IP assets often appear within a company’s balance sheet, a lack of effective value
creation and management can leave IP to be undervalued
• What IP strategies should be implemented into a business’ corporate strategy to ensure
maximum commercial value?
• How should you communicate the complexities of IP strategy to the executive board?
Geetha Basappa, Senior Intellectual Property Engineer, Baker Hughe

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