Finding effective fuel authentication solutions
What defines a successful fuel authentication solution?
See also: Fuel Quality Industry Report: Downstream Fuel Manipulation – The Threats That Could Cost You
Certain operational functions and services are essential for an end-to-end fuel authentication solution that helps you mitigate risks to maximize revenue and gain a competitive advantage. Protecting your brand is critical to thriving in today’s complex supply and distribution chain. When your branded fuel leaves the terminal, you expect it to be of the highest quality and purity.
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You also expect the same of the fuel that is provided to your customers at the pump. But in the downstream fuel supply chain, there are many variables that can negatively impact fuel integrity – putting both your revenue and brand’s reputation at risk. Without the right tools and technology to detect manipulation, you can never really be sure if what you’re delivering to your consumers are what they are expecting.
Unfortunately, fuel manipulation is not uncommon as the oil and gas industry operates with increasingly complex supply chains. And it’s easy to lose control of complex systems. When fuel enters your supply chain, it moves through fuel terminals to wholesalers and retailers that may include franchisees, oil marketing companies, sub-distributors, carriers, open dealers, and independent store owners. Fuel manipulation can occur at any stage of that journey.
For our latest case study, make sure to check out our piece on Coral Gas.
Fuel marking is a very effective way to protect your brand from manipulation. A successful fuel authentication solution identifies both intended manipulation and inadvertent quality problems at distribution terminals with the use of advanced fuel markers and analyzers. But taking a proactive approach and determining the right authentication solution to fit your specific organization’s needs can seem daunting. Where do you begin?
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