Major US fuel marketer protects promises



Authentix
07/23/2019

Keeping your brand promise and growing your revenue stream

See also: Fuel Quality Industry Report: Downstream Fuel Manipulation – The Threats That Could Cost You

  • Four current brand protection customers are in the top 10 largest oil companies in the world

  • Sole supplier of covert markers for market-leading, global racing fuel brand

Challenge

A major oil company (OMC) and Authentix customer acquired the retail operations of another fuel marketer which increased the company’s holdings to over 10,000 retail sites in the United States. Following the acquisition, the risk of commingling and the compromised integrity of their combined fuel supply chain became a concern.

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There were also concerns about fuel terminals in the network running short of branded gasoline, opening the possibility for wholesalers to load unbranded fuel into trucks.

Solution

In response to their challenges, Authentix presented a fuel authentication solution using core technologies that included mass differentiated markers and gas chromatography-mass spectrometry (GC-MS) analysis, a technology considered to be the “gold standard” in forensic analysis.

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In an effort to realize cost synergies associated with the acquisition, the oil company merged both entities to a single gasoline additive package. The oil company included the Authentix fuel marker as part of the new additive package.

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