Knowledge Transfer - How Social Media Can Benefit The Oil & Gas Industry
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In the second part of this interview with Professor Jane McKenzie, Director of the KM Forum, Professor McKenzie talks to Oil & Gas iQ about:
Social media being best used when the "what's in it for me" question is fully answered
Overuse of social media linked with reduction in attention spans
Examples of good social media in the Oil & Gas industry, particularly BP during the Deepwater Horizon disaster
How social media enables organisations to quickly capitalise on success and m...
