How The Shell Plan For Patent Mapping & IP Monetisation Can Help Your Company
The current oil price downturn has put pressure on companies, both big and small, to retrench and take stock of their assets. As well as their physical holdings, organisations are weighing up the value of their intellectual property (IP).
In this interview, we speak with a top patent lawyer at Shell International about how his company is tracking, marshaling and monetizing the IP assets that it controls for maximum advantage in these tough times.
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